marketing strategy

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Applying Marketing Automation to Solve Lead Generation Issues

As a remodeler or home improvement professional, you may have probably come across the question what is considered to be a quality lead? Most home builders probably classify quality leads as a homeowner who is ready to purchase services from you. And for homeowners that are not yet ready to buy? Does it mean that you simply throw the lead away and try to move on to the next person in line? According to home builder lead conversion consultants, many home improvement and remodeling businesses practice the wrong approach with this kind of thinking.

The homeowner that is not sales … Read more at Joni Sledge Online

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