It appears that people in Toledo love Taco Bell, and it also appears that Taco Bell loves Toledo Ohio.  In 2011, Taco Bell (which has its headquarters in Irving California) exclusively tested their hit DLT (Doritos Locos Taco) in the Toledo area.

Taco Bell has once again picked Toledo to decide if a new item should go onto the Taco Bell Menu.

Over the next few weeks, Taco Bell will be offering the Quesalupa.  The Quesalupa is a combination of quesadilla and chalupa at 36 Taco Bell locations in Toledo.  According to Taco Bell HQ, if the people of Toledo don’t like it, then the rest of the nation can’t have it.  That is big pressure for people of Toledo, and they are the envy of every taco lover in America right now as they get to be the first to taste this new item.

According to executives at Yum Brands (parent company of Taco Bell), they were very impressed with what they saw with the testing of the Doritos Locos Taco, and the folks in Toledo were able to give the company enough data to feel good about releasing the product to the rest of the country.

The stores will now be selling the Quesalupa, which is a grilled tortilla made of flour, which is stuck to a chalupa shell with melted cheese in the middle.  The test price will be $2.99 to start, with plenty of advertising to get the local market to come and partake.

After a month, the data will be collected and analyzed.  Hopefully that will mean good news for the rest of the country, and we can all have a taste of this new, delicious product.  Not only will be Taco Bell be asking customers how they liked the product, but they are also encouraging customers to post on social media, which they will then “mine for information.”

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