Promotion and Marketing

Applying Marketing Automation to Solve Lead Generation Issues

As a remodeler or home improvement professional, you may have probably come across the question what is considered to be a quality lead? Most home builders probably classify quality leads as a homeowner who is ready to purchase services from you. And for homeowners that are not yet ready to buy? Does it mean that you simply throw the lead away and try to move on to the next person in line? According to home builder lead conversion consultants, many home improvement and remodeling businesses practice the wrong approach with this kind of thinking.

The homeowner that is not sales ready at the moment still has a need or a strong want that if not addressed by the remodeler will eventually go to their nearest competitor. How do you develop leads in a way that will not take up too much of your time or your marketing team? The answer is staring you in the face marketing automation.

If you have the right marketing automation for new home builders working for you, you would be able to better establish your home builder company better because you will be able to streamline your sales and marketing tasks by substituting multi-touch and repetitive manual methods with automated strategies at your disposal.

When you use marketing automation software you would have the ability to monitor all lead data including contact information, demographics, product interests, lead sources and costs, activity history as well as notes or other attachments. You will gain the ability to easily eliminate double or duplicate leads so that your database is current and located conveniently in just one place. Marketing automation software also allows you to get real-time automated appointment emails and also send automatic messages in order to confirm call appointments or just to say thank you for the sale. Automating your marketing process will enable you to nurture leads until they become sales ready so that your marketing team can focus on those ripe for closing. Talk to a new home sales coach today for more information on how you can get your remodeling business sales ready with marketing automation.

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